UK Online Advertising

The Internet has become as much a part of the daily fabric of our lives as television, according to independent research statistics.
 

A report published by BMRB Internet Monitor in January highlighted that the Internet is the second most-commonly used medium after TV in the UK today.
 

Furthermore, the research showed that on average, British households spend a quarter of their weekly ‘media time’ on the Internet, clearly illustrating just how significant online advertising is becoming for businesses looking to increase their visibility, awareness and grow routes to market cost-effectively online  – is your business embracing the Internet too?
 

To add to these figures, another report published by OfCom last year showed that users are now spending one fifth of their ‘media time’ using the Internet.
 

All this means that they are spending more hours surfing the Web than they do reading traditional advertising mediums, such as newspapers and magazines combined: what an incredible opportunity for businesses that utilise online advertising as a part of their marketing mix!
 

At BluRoute, we help companies to establish an effective and powerful online advertising presence, an online presence which drives offline consumer activity; an online presence - which is underpinned by a simple and compelling guarantee: No results, No Fee.
 

Our service offers a direct means to engage with customers which actively brings them to your retail outlet, utilising a unique and user-friendly system of online promotional offers, delivered to your store are redeemable vouchers.
 

Our final question to you: Why Wouldn’t You?
 

At BluRoute, we look at online advertising with a view to benefiting all parties – Internet users buyers, businesses, and information-seekers online. The route to market could well start with BluRoute!
 

To find out more about our incredible service, and to see how we can help drive more business to you, please log onto http://www.bluroute.co.uk/.

The exponential growth of Broadband across the UK has been incredible to observe in recent months – this powerful tool is being accessed by more and more British households, businesses: buyers of your services and products.

According to the Office of National Statistics in their September 2005 report, the UK broadband market increased by an amazing 70 per cent between July 2004 and July 2005. Some 99 per cent of all home in the UK are now connected to broadband-enabled exchanges, with 54 per cent of all internet connections now being accomplished via broadband.

The internet is having a fundamental influence on the way British buyers buy – are you embracing this shift in your business’ marketing activities? Are you attracting customers - using online methods: are you attracting them in a powerful, compelling and cost-effective way?

If not – why not?

Can you afford to let your competitors dominate and steal potential buyers from under your nose? And…not having a website or an e-commerce powered online store is not an excuse!

Lessons are usually taken from the ‘States, and recent report findings by NetRatings highlighted that nearly 70 per cent of retail purchases online were conducted via a broadband connection. This underpins the importance of broadband.

It is clear, according to another report by MetaPack in a survey titled ‘Can Retailers Deliver’ that there is a strong correlation between broadband penetration and online spending: it has happened in America, and is now replicating here in the UK – are you grabbing these new opportunities?

BluRoute, an online service which bridges the gap between offline and online retailing, offers a cost-effective way to drive self-qualified leads, and business into your store, and our proposition is simple: No Results, No Fee.

With BluRoute, it doesn’t matter whether you have an e-commerce activity or not – we use sophisticated online marketing methods to drive customers to your store. And the growth of broadband is great news for BluRoute – as it allows us to deliver a sophisticated service in a really user-friendly way.

We can show you how to successfully harness the broadband boom and drive more business into your business – before your competitors seize it!

Our final question to you, knowing that there is a powerful guarantee in place from BluRoute is this: if there is no financial risk, Why Wouldn’t You?

To find out more about our incredible service, and to see how we can help drive more business to you, please log onto www.bluroute.co.uk.

The power of the Internet may be having an increasingly significant impact on our lives, but despite our Society’s global focus, we still live at a localised level – at least, according The Newspaper Society.

According to their report, most purchases are made within a limited area – for example, the figures highlight that 58 per cent of all clothes shopping takes place within five miles of the consumers’ home, with only 20 per cent of the same purchases made more than 10 miles away.

According to the Society, this trend translates across consumer sectors: 57 per cent of all adults shop for groceries within two miles of their home, whilst 52 per cent buy furniture and carpets within five miles of place of residence.

Furthermore, those questioned across the UK travel up to seven miles to buy electrical goods, whilst 41 per cent of DIY shopping occurs within a two-mile home radius.

What is the main message here, and how is it relevant to cost-effective online advertising, you ask?

It is increasingly clear that no matter whether you are a large multinational or a small localised trader, your market is established according to where your customers live.

Your marketing messages need to be targeted regionally – indeed, even locally – to meet the local shopping requirements of your consumers.

The report goes further, stating: ‘This attachment to the local area allows advertisers to develop long-term relationships by communicating locally’.

Our powerful and cost-effective online advertising service can help you to hit your target markets in a truly unique way – and BluRoute offer the additional peace of mind of a simple guarantee: no results, no fee.

Our question to you is: Why Wouldn’t You? BluRoute works harder for you!

To find out more about our incredible service, and to see how we can help drive more business to you, please log onto www.bluroute.co.uk.

The power of the Internet is making more of an impact than ever before on the current and future prosperity of high street retailers across the UK – whether they choose, or not, to acknowledge the fact. And many choose not to.

But why, when the vast majority of research is stacked overwhelmingly in favour of getting online to secure business, win better business, and see footfall increase significantly in high street stores. Where does resistance arise in the minds of UK high street retailers? Do you advertise online?

Maybe it is a perceived difficulty between bridging the gap between bricks and mortar (the retail unit on the high street) and the online presence (our services help) – and there exists a noticeable gap for many retailers here, a gap which can and should be bridged by online advertising.

And it costs them sales, daily.

Research from The Interactive Media In Retail Group (IMRG) estimates that 24 million people spent £1.6 billion online last September – less than six months ago. Each customer spending an average of £67 – more importantly this figure was, according to the IMRG, double the figure at the start of 2005.

IMRG have predicted that by 2010, online shopping will be worth nearly £60 billion per annum in the UK, representing almost 20 per cent of ALL retail. The IMRG has also highlighted that 36 million Britons will shop online by 2010.

Can you afford not to include online advertising and promotion in your future push for customers? Can you see how this will influence footfall? There is an element here of ‘online footfall’, in that it is essential to attract customers to come to your online presence (where you have one – and with our service, you get an online impact without the need for a website) and your physical store. Both equal sales!

There is an increasing need – and an incredible amount of research, which we have – to highlight that high street retailers in the UK need to embrace online business to stabilise and grow their retails units. And we can help.

Our systems deliver a straightforward guarantee: No Results, No Fee. Our cost-effective and powerful online advertising systems work!

To find out more about our incredible service, and to see how we can help drive more business to you, please log onto bluroute.co.uk.

In uncertain trading times, when available cash to promote a business – regardless of size – gets tighter and tighter, one of the most effective ways to generate additional income remain the simple, but highly effective, methods of cross-selling and up-selling in store.

One of the most visible and recognisable examples of this is to be found within fast food restaurants - the masters of cross-selling and up-selling: you will all recognise the phrase ‘Want Fries With That?’

Fast food retailers such as McDonalds and Burger King, effectively use up-selling techniques to underpin their commercial success, stability and growth. It is hugely important to them – and should be to you also.

How is it done? Well, you (an already motivated customer) ask to buy a meal deal, made up from let’s say a small coke, burger and fries. This meal is in reality already reasonably priced and probably all you need, but you are immediately (at the point of sale) given the option to ‘upgrade’ to let’s say a large coke and fries.

You probably don’t need the upgrade, but it’s so attractively priced that a large percentage of the population just cannot resist the ‘bargain’ and immediately upgrade their purchase. Voila! An enhanced cashflow to the retailer and a satisfied customer. Remember - the cashier is trained to invite every customer to do this EVERY TIME a standard-sized meal is ordered.

These same fast food outlets also ask customers to choose additional items with a meal, such as another drink or an apple pie. This highly effective cross-selling has made corporate giants of these companies, creating literally millions of dollars worth of extra sales annually. Effective up-selling and cross-selling is critical.

“How is this relevant to my business?”, you ask? “How can it NOT be?” is a better question to ask – can you afford not to cross-sell and up-sell in your business?

Further evidence, conducted by Benchmark Portal Inc an incredible five years ago, suggested that when an up-sell and cross-sell opportunity exists within a call centre originated call, between 22 and 32 per cent of ALL callers accept the offer. The technique works whichever way you work it!

This success story can be replicated time and time again by you the high-street retailer.

Your sales staff have a built-in, one-to-one environment between themselves and the prospective customer. You can also lay out your store to make the up-sell process tantalising to any prospective customer.

Where do BluRoute come in? Well, we make the process even better by delivering the prospective customers to your store, armed with a Promotional Offer, fully intending to make that important first purchase.

It’s then up to you to work your magic further, by turning that simple sale – such as the fast food retailer’s basic meal package as an example – into a higher value sale.

To find out more about our incredible service, and to see how we can help you up-sell and cross-sell, please log onto bluroute.co.uk.